As the Director of Marketing at Young & Associates, Nicole leads the strategic planning and execution of all marketing initiatives. With a focus on driving growth and fostering community impact, Nicole employs data-driven approaches to effectively communicate the value of Y&A’s products and services to community financial institutions. Her goal is clear: to support as many community financial institutions as possible in achieving their objectives and serving their communities effectively. 

Nicole is a seasoned marketing strategist with a proven track record in crafting comprehensive marketing strategies tailored for corporate growth. Her commitment to understanding client needs and aligning marketing objectives with strategic goals ensures that every campaign is designed to deliver meaningful results. 

In her role at Y&A, Nicole oversees all aspects of marketing planning, direction, and coordination, including marketing plan development and implementation, sales enablement, monitoring industry trends, and establishing key performance indicators (KPIs) for agile decision-making. Her expertise extends to consumer behavior analysis, messaging framework development, multi-channel campaign testing and optimization, market dynamics, and customer relationship management. 

Through her role, Nicole closely collaborates with cross-functional teams, utilizing her keen eye for optimization and innovation to customize Y&A’s solutions for the specific needs of each institution served. Her dedication to delivering value-driven marketing strategies underscores her commitment to helping clients achieve their business objectives. 

With a B.B.A in Business Administration, Marketing, and International Business and a slew of certifications in Google Analytics, HubSpot, and more, Nicole brings a wealth of expertise to her role. As Director of Marketing, Nicole is dedicated to making a positive impact on the communities served by Y&A, one institution at a time. Her strategic mindset, dedication to driving results, and passion for fostering strong collaborations make her a valuable asset to the Y&A team.