A major strategy of every financial institution is expanding the relationship with current customers. That means opening the door with that initial sale and following up with effective cross-selling. In today’s competitive environment, maintaining share of wallet is challenging. It requires unique sales skills and an employee-focused incentive plan. Since financial institutions have such diverse programs based on units, fees and/or volume, rewarding cross-selling can be complex and costly. Young & Associates utilizes a unique cross-selling incentive modeling tool that unifies all products under one incentive compensation program. Consequently, there is no more need for multiple incentive programs, each focused on only one or two products that can waste money by rewarding poor cross-selling habits. We work closely with your organization to establish sales goals and develop an incentive program that motivates your employees, while reducing the administrative headaches of tracking and reporting those sales.
